Marketing with WhatsApp Business

Organise customer conversations, catalogues and follow-up without spamming people.

What you will learn

• Set up a complete business profile
• Use catalogues labels and saved responses
• Build permission-based broadcast and follow-up habits

Before you begin

Use a real business only when you have permission to manage its information. Practise with a small budget or invented campaign first. Never publish customer information, account passwords, verification codes, private tokens or payment credentials.

Complete the profile

Use an accurate name, category, description, location or service area, opening hours and contact information. Keep details consistent with public listings.

Enable account protections and review linked devices. Only authorised staff should have access to customer conversations.

Organise conversations

A catalogue can present products or services with clear images, prices and descriptions. Labels can organise new leads, orders, payments and follow-up.

Saved replies improve speed but should still answer the person’s actual question. Confirm availability and price before promising fulfilment.

Message respectfully

Broadcast only to people who expect useful updates and provide a simple way to stop them. Frequent unsolicited messages damage trust and may violate platform rules.

Do not add customers to public groups without permission. Protect telephone numbers, order details and private conversations.

Guided practice

1. Review the business profile for completeness.
2. Create three catalogue entries and five workflow labels.
3. Write a welcome reply, quotation reply and polite follow-up.

Knowledge check

1. What information belongs in the profile?
2. Why should saved replies be personalised?
3. Who should receive broadcasts?

Completion standard

Continue when you can complete the guided practice and explain the knowledge-check answers in your own words.